A McRib dessert? McDonald’s brings back a fan favorite

McDonald’s rarely changes its menu. The Chicago chain has sort of pioneered reliability, but mixed that with limited-time offers and special items designed to excite regulars and bring back longtime fans.

The fast food leader has also created a model that very few other companies use. Instead of a predictable schedule like Starbucks (SBUX) – Get the Starbucks Corporation Report, which releases seasonal favorites like the Pumpkin Spice Latte at about the same time each year, McDonald’s has kept its schedule for limited-time offerings unpredictable.