It should be noted that 75% of a website’s credibility depends on its design. This makes it necessary to invest in web design, web development services and improving the image of your brand.
This makes it essential to adopt a website design process that includes all the essential steps that allow proper structure and sequence in the process.
This ensures that the design and development of your website:
- Very functional
It is therefore essential to consider certain aspects such as dynamic web development frameworks and layout when planning the website and defining your requirements.
5 Steps to Improve User Experience with Web Development Process
Today we’ve covered a few essential steps to include in a successful website process for promising website results.
This is what the structure looks like:
- Optimizing the layout of web pages
- Style guide for better navigation
- UX and UI design for improved user journeys
- Quality assessment
- Successful launch and post-launch tactics
This is the first step in the website design process and probably the most crucial. To create a well-structured web page layout, you need to focus on deep website insights.
For this purpose, you need to plan the layout, including creating a sitemap showing the structure and skeleton of the website. In addition, you should focus on mapping the content on each page.
The right web development services can define simple user journeys that lead to conversion points. This makes it easy for users to navigate the site effortlessly.
The next step is to channel the conversion funnel of the website and to do this you need to recognize important pages and the required content for all these pages.
As web application development services, we recommend prioritizing these:
- Product or brand awareness
A smart way to optimize page layout is to plan and fulfill all requirements before the big website launch.
Once the entire planning process is complete, the website design services can create a style guide to ensure uniformity across the site.
A style guide is a collection of documents that contain information about the design, content and technical aspects of a website.
The purpose of this document is to serve as a reference for web design best practices. It also provides examples of common elements, page layout grids, and the typography specification.
Guide to Website Style is a document that helps designers create websites through guidelines for visual design and content presentation.
A style guide is a set of standards and guidelines that the design and development team follows to ensure the site is consistent and accessible.
This is how style guides usually define the useful elements on the website:
- colors: Designers determine which colors are used for different elements, such as headers, buttons, and other text.
- Logos: Contracted menu vs. full menu – this is one of the essential references that designers look to when creating instructions for logos on how to use them, in what size, version and color.
- Image and photography: At this stage, designers establish guidelines for types of artwork and graphics that can be used along with their color treatment.
- Typography: Designers create guidelines for using fonts in paragraphs, headers, and links, among other things. These guidelines include colors, typing, line spacing, weights, kerning, and more.
88% of online customers agree that they never return to a website after a bad user experience.
User experience is an essential part of a website; only the gateway is to user satisfaction.
The website design process includes two prominent phases:
- User Experience Design (UX): At this stage, the UX professionals replicate the website plan in black and white page sketches, usually known as wireframes. These wireframes show the content layout so you can visualize the conversion funnel except for the distracting elements like photography, color, etc.
- User Interface (UI): Once the wireframes are approved, the web design team shifts to the smallest details that bring the website to life. UI designers add imager, color, defining shapes, fonts, and other effects to wireframes.
The final and approved UI design is converted into a style guide and delivered to the development team.
Testing and trials can promote a successful launch of the website. This makes it essential that web development experts conduct internal testing before launch. These experts can hire real users to run tests for your website.
During this quality assessment, digital and web design agencies verify and test all links and content published on the website. In addition, we look for any technical deviations or functional errors.
These errors can be anything from time-consuming page loading to an incorrect chatbot. Experts also assess that all logins, forms and other functions run smoothly on the website.
At this point, user feedback is important as it can share what information the website provides to its audience. With this feedback you have the opportunity to change misleading or unwanted information.
During this phase, digital strategists must confirm whether the website CMS does the following:
- Is responsive
- Has a user-friendly experience
- Not complicated
Ensure the website is tested on multiple devices and reviewed in different browsers to ensure best QA practices. Take a step ahead and test them in different time zones. When multiple searches are performed at the same time, websites become slow, so don’t forget to test this aspect.
All teams need to be sharp and entitled to varied tasks when the website launch date is near.
For example, the digital agency must take the following into account:
- First, confirm with the client whether they have already purchased a hosting package, have a subscription, or want the agency to cover them.
- We will send an email informing you that the website will be live and that we need domain access. This way we can transfer all necessary data to Cloudflare for improved management and security reasons.
- Create a multi-step checklist to avoid missing a small aspect and ensure a smooth launch.
- With these guidelines, you are likely to witness a successful launch!
The main mistake of companies is to ignore the website after launch. The only aspect that they take into consideration is the sales obtained through this website.
Unfortunately, they forget that there is such a thing as post-launch maintenance, and this is an important aspect if you want to get the most out of the website.
You should approach experts to ensure that your website is hassle-free and performs consistently.
As a web design agency, we have a coordinated post-launch maintenance process in which we respond to the following aspects:
- Regularly make extensive website backups
- Optimizing website speed intermittently
- Perform audit security measures to prevent adware, malware and other virus threats
- Update the website regularly with relevant content
We’ve discussed the five prominent aspects to consider during the web design and development process. Beyond this, however, there are several other integrities to consider in the process.
Also see our article Why does your B2B ecommerce website need an SSL certificate for more information.