5 Website Design Trends That Are Changing the Game in 2022

The internet is growing fast and constantly evolving, making it a challenge to keep up with the latest trends. Websites are a perfect example.

Fifteen years ago, we could never have guessed the importance of building and designing a website for a business. But today it is essential to a company’s success to keep up with trends and platforms.

If getting and keeping users for your site is your priority, you need to update and adapt the latest web design trends to perform better and differentiate yourself from your competitors. To help you keep up with some of the latest web design trends, we’ve put together 5 of the latest and most popular.


Personalization in web design is the concept of providing your site with tailored experiences for each individual user. Personalization has always been an important concept in web design, but finding new and better ways to improve the user experience will become even more important this year.

For example, as algorithms improve and become more sophisticated, they tailor user experiences based on individual browsing data. Personalization is done using content stored in your CRM, based on user behavior, or even through an automated process (such as an email marketing campaign).

The goal is to make your customers feel special and provide them with an experience that meets their individual needs, and in 2022, that’s exactly what websites need to do to stay relevant.

Blockchain Technology

Blockchain technology is becoming much more mainstream this year. Blockchain allows information to be disseminated but not copied, making it unique. This technology impacts almost every industry, and web design is no exception.

One of the most exciting opportunities for blockchain technology in web design is the creation of decentralized applications. These are applications that exist on the blockchain, which usually means they are open-source and do not require a server.

However, the idea of ​​decentralized hosting and the computational power associated with it should not be ignored as we are making strides in the design space this year. There are many ways you can incorporate blockchain technologies into your design practices this year.

Fragmented design

Fragmented designs are when graphical elements such as images or typography are broken down into parts or fragments. These individual pieces of content are then rearranged in an unusual way to create a unique look and feel. It can create overlapping elements, cutouts, shapes, etc.

This type of design has been a hot topic in the web design and development world for quite some time now. Still, this has recently started to gain usability and popularity with the rise of CSS Grid. When you design your site with fragmentation in mind, you divide content into sections and give users several options to access it.

This gives the user the impression that there are many options as they can see all the following pages at once instead of waiting for the entire page to load before seeing the next.

This trend creates an eye-catching visual effect and arouses a sense of curiosity in users about what’s to come, and is a great way to extend the time they interact with your content.


In web design, micro-interactions are those little moments that give users feedback on the status of their actions. For example, when you click a button, it changes color or displays an animation to show that you have completed an action.

Once you start thinking about it, you’ll notice these micro-interactions everywhere you go online, from YouTube to Spotify.

They are already widely used online, but in 2022 they will become an absolute necessity for websites due to the simple fact that they make your content much more fun and friendly and show that you pay a lot of attention to detail in your development.

3D elements

This trend is especially applicable to anyone who owns an eCommerce store or hopes to sell something online. With 3D modeling software, you can turn almost anything on your site into a 3D image or animation.

By including more realistic images of your products, you can show off their true scale and shape and allow users to see all sides of the product.

This helps customers get a better idea of ​​what they are buying, which has increased conversion rates for online stores. In addition, 3D elements create a sense of depth and allow users to interact with products in new ways. 3D product visualizations are getting even more sophisticated this year with technological advancements.

As a result, this trend will grow and make it even easier to incorporate 3D elements into your web design.

When you think about the sheer number of people currently working online, it’s no wonder that the world of web design is constantly changing and growing.

Many employees who would normally work in an office have had to adapt and go digital in the past two years, significantly increasing the overall traffic to online businesses. This is highlighted by how freelancer platforms have exploded in web design this year as people team up with developers to compete for the attention of these many new eyes working remotely.

The number of freelancers has grown tremendously over the past two years. To make your site stand out in this fast-growing and changing environment, you need to adapt to the latest trends.

Users are more likely to stay on your website if you use elements that appeal to them, rather than leaving your website static or unchanged from two years ago. The world of web design is changing and you need to change with it.