6 Personalization Techniques to Improve Your Ecommerce

At a brick-and-mortar store, you can walk in and have the staff offer you items they think you’d like to have. That is personalization, a technique that allows you to generate more sales for your company. What’s interesting is that anyone can have a personalized experience online while shopping with you. Here are some top personalization techniques to improve your ecommerce that you should be using in your online store.

6 Personalization Techniques to Improve Your Ecommerce

So, here are the 6 best personalization techniques to improve your online store.

  • Create a personalized homepage
  • Show recently viewed items
  • Create personal guides
  • Use location-based personalization
  • Personalize your email marketing
  • Create personal campaigns

Create a personalized homepage

When someone visits your site, cookies allow you to get some data about them. This can tell you all sorts of things, such as the visitor’s location, age, gender, and so on. You can take advantage of this by personalizing the homepage for them.

Once that customer has visited, you will have some data about them. The first time they visit it, they get the default homepage. If you’re a clothing store, show a little bit of each area of ​​the site. If that visitor clicks the “UK” option when asked for a location and then scrolls through the women’s section, you know something about them.

You can set up your site so that the next time someone visits it, it will personalize it for them based on their experience. Since this viewer has previously clicked on the ‘UK’ option, you can have the site redirect it directly to the UK version of the homepage. While they were snooping on women’s clothing last time, you can also focus on women’s clothing here. It’s a small change, but it makes a big difference.

Show recently viewed items

When you shop online, you don’t always buy something when you first look at it. You’re more likely to go on for a while, thinking about the purchase you’re about to make. However, it’s so easy to forget an item once you’ve clicked away.

There is a way to personalize your site to avoid this by displaying recently viewed items. “You see this on a lot of top shopping sites, like Amazon,” says Alecia Harris, a blogger at UK Writings. “This will show you all the items you’ve recently viewed, giving you a chance to go back and buy them.”

You can link this function to a call-to-action, to encourage the viewer to buy. Adding a phrase like ‘Continue where you left off will go a long way in securing that sale. You can also recommend similar products to what the viewer has been looking at.

Create personal guides

In a brick and mortar store, a customer has the option to hire a personal shopper to help them with their purchases. Online you can program your site to do something similar. The best part is that every customer can also benefit from it.

A personal guide can be made with a few details from the customer. You see this on many fashion sites, where they ask customers to take a short quiz. Once they do this, the site can make recommendations for them.

On a clothing site you can ask the customer to answer questions about size, style and budget. With that information, the site can automatically show them items that fit the bill. You can even send emails with updated products that meet these specifications.

Using location-based personalization

Like many other online stores, you aspire to be global. The problem is that your customers will start using different currencies and different criteria when viewing your site. If they are in a different country than you, this can get frustrating.

For example, in a shoe store, prices are displayed in the currency of the store’s country of origin. In addition, the sizes are also displayed in the style of that country. If the customer is in a different country, he has to go to another tab to find currency and size converters. It’s annoying, and it can keep them from buying from you.

However, you can avoid this by implementing location-based personalization. This is where certain data changes depending on where the site is viewed. If the store is located in the US, you will get prices in dollars and US sizes. However, if you’re looking at it from the UK, the currencies and sizes change.

“It’s a very simple change to make, but it makes all the difference,” says Academized marketing writer Oliver Tyne. ‘It makes shopping easier and brings you one step closer to a sale.’

Personalize your email marketing

Although some may consider email marketing very old-fashioned, it is still very effective. As an online business, you have to make the most of it. You can make it even more effective by introducing personalization.

For example, many companies are now personalizing their subject lines. You don’t want your email to be deleted before it’s even been read, and this will help prevent that. Addressing the email to the customer by name makes all the difference.

Another easy way to personalize emails is to send deals on specific dates. You have your customer’s date of birth, so why not send them a birthday email? If you include a discount deal or voucher, they are more likely to handle the email as well.

Create personal campaigns

Speaking of email subscribers, it’s a good way to get a visitor to return to your site after their first visit. As you’ll see on many sites, they have a pop-up form asking you to sign up for emails so you can keep up to date with the latest deals.

That’s great for new customers, but repeat customers will get annoyed if they’re asked to sign up again. That’s where personalized campaigns come in. Depending on the customer on the site, you can offer them a tailor-made campaign. For example, a regular visitor might get recommendations on new products they might like, or get money for a particular item for a limited time.

These are all pretty basic personalization techniques to improve ecommerce, but they will definitely help boost your sales and organic traffic from your online store. Try implementing them and see the difference they make. Also check out the best directory of ecommerce agencies with their outstanding projects if you are looking for one.