The e-commerce industry has seen dramatic growth over the past two years. According to Statista, global e-commerce revenue grew from USD 3.35 trillion from 2019 to USD 4.93 trillion in 2021 and is expected to reach USD 5.54 trillion by the end of this year.
This increase in global e-commerce sales is possible due to a change in customer behavior. As more and more people shop online for their needs, businesses have moved to e-commerce so that their business can survive and survive.
The problem, however, is that the competition to attract customers and encourage them to buy is intensifying. The only way your ecommerce business can stand out from your competitors is by implementing effective ecommerce SEO strategies to increase traffic on your ecommerce website.
7 Ways to Drive More Ecommerce Website Traffic
1. Create referral programs
Even though referring something to someone is nothing new, this marketing strategy still works. If your ecommerce marketing strategy doesn’t include a referral program, you should create one right away.
A Niesen survey shows that 84% of consumers consider recommendations from the people they know before making a purchase. If one of those people is already your customer, chances are they will refer you to their family and friends, especially if you can reward them for their efforts.
For example, if your Singapore e-commerce business is a pastry shop, you can use a referral program that offers 20 to 30% off specific products after customers successfully refer. This can be done by providing each customer with unique referral codes.
2. Attract traffic with email marketing
In the world of TikTok and Instagram Reels, sending emails to potential customers may seem like an outdated way to drive traffic to an ecommerce website. But in reality, email marketing is still a worthwhile marketing strategy as the global email marketing market is valued at $7.5 billion in 2020.
In fact, the Statista Research Department predicted that this figure will rise to 17.9 billion by 2027. With the growing number of email users, it’s not surprising.
Effective email marketing allows you to communicate, connect and communicate whether it be sending emails to new or existing customers, and a successful one can spur them on to take action.
Here’s an overview of effective email marketing.
- Engaging subject lines
- Engaging CTA
- Concise and easy to read written content
- Unique promotional offer
- Add visuals
3. Watch your charging speed
If your ecommerce website takes longer than three seconds to load, chances are your potential customers will leave your website and choose another similar company instead.
To avoid a high bounce rate, you need to improve the loading speed of your ecommerce website. Ensure all ecommerce website design features load and render in one to three seconds.
Below are the tools you can use to know the status of your ecommerce website loading speed:
4. Run Paid Social Media Ads
Apart from running paid social media campaigns, there is no other best way to increase traffic to your ecommerce website. With the continued growth of social media users around the world, you can increase your reach and strengthen your online presence by reaching potential customers for your ecommerce business.
To effectively display paid social media ads, here are the things you need to keep in mind.
- Social media platforms (e.g. Facebook, Twitter, YouTube, Instagram)
- Recommended image sizes (e.g. Facebook Messenger story is 1080 by 1920 pixels)
- Minimum and maximum number of characters. (e.g. maximum number of characters 280 per tweet on Twitter)
- Social media ad formats (e.g. still image, gif or video)
5. Stimulate excitement with contests and giveaways
While the above-mentioned ways to increase traffic on the ecommerce website are for a long-term solution, there is another way for direct traffic, lead generation and conversions.
You can do it all by offering exciting prizes to your potential customers in exchange for entering your contest or e-commerce giveaway in Singapore.
To efficiently monitor your customers’ participation, you can use tools like Gleam or WooBox that can help you keep track of how they are interacting with your contest or ecommerce giveaway campaign, including their progress.
6. Use large and clear images
Since potential customers can’t see or feel the product in person, they need something substantial to convince them to buy it. That’s where images come in.
A picture is worth a thousand words and that can make or break your ecommerce business. Therefore, use large and clear images so that your potential customers know exactly what they are going to buy.
And to convince them further, you need to include a detailed description of the product. Be sure to include size, material, available colors and other relevant information.
7. Be clear and candid
Transparency works best in the e-commerce industry. If your product offers free delivery, don’t forget to mention that. If delivery charges apply, you should mention that in the cart details so that your customers know.
Giving your customers a heads up will prevent them from feeling misled after they check out the product from your ecommerce website.
In addition, you should also remember to make your out-of-stock items visible to your visitors. Being transparent and candid about what you can offer them will help in their search and purchase process ahead of time.
Improve your ecommerce strategy to increase your ecommerce website traffic today
While it may take some time to see the actual results, your hard work will pay off if you follow these seven ways to increase your ecommerce website traffic the right way.
Eligible Small Medium Enterprises (SMEs) are entitled to the E-Commerce Productivity Solutions Grant for 80% support. For more information on how to increase your e-commerce website traffic, please contact OOm.