Creating High Conversion Emails: 13 Tips and Tricks

The epidemic had a huge impact on the way companies interact with their customers. More and more companies are betting on digital marketing, resulting in a lot of new trends and tendencies. Email marketing, for example, has never been more popular and has already become a part of the daily routine.

While this is certainly good news, businesses face some challenges. They want to know how to outperform the competition using an effective email marketing strategy. And that is exactly what we are going to discuss in this article.

Source: Unsplash

13 Powerful Things to Embed in Your Email

Visual storytelling is a clear trend that will take up an increasing share of content. Plain text is no longer enough – photos and dynamic content are perceived much better. But what else needs to be included in the email so that it isn’t ignored?

User Generated Content

One of the easiest and most effective ways to take your email marketing to a whole new level is user-generated content. In addition, it is free and can be used in your letters without any hassle. It’s a proven way to convert new customers and drive organic traffic.

Including poll results, photos of happy customers, and positive reviews will increase audience trust and loyalty while creating great content. Encourage users to post photos and reviews on social media and embed them in your emails.

Artificial intelligence

Many companies are still not implementing artificial intelligence (AI) in their routine. But experts know that it is one of the best email marketing strategies right now. Even with the latest tools and a lot of free time, you won’t be able to collect and analyze data like AI will. Here’s what you can use it for:

  • predicting user reactions,
  • survey optimization,
  • add keywords,
  • Improvement of shipping times,
  • create subject lines,
  • Remove customers who do not respond to the letters, and much more.

Images, videos and animation

The next tool is email design. Plain texts are a thing of the past and if you want to achieve a high conversion, make sure you have catchy visual content. The easiest option is images related to your campaign, message, or newly launched product.

You can also record videos with educational clips, explanations, reviews, and so on. If you promote certain software, feel free to include a tutorial on how to use it with a screen recorder for your Mac or Windows PC. Then do some video editing to correct the imperfections and add stickers, titles and other elements to your file. A great idea is to use animated backgrounds, GIFs, and animated icons to bring the emails to life. But be careful, because these elements affect the loading time.

Source: Unsplash

Send simple SMS emails from time to time

Although modern emails with all the colors, images and videos grab the reader’s attention, sometimes they are too much. Marketing experts say minimalist design and clear text are in vogue, so if you just want to get a message across in a clear way, use this advice.

Simple, bulleted text is pleasing to the eye, direct to the point, and persuasive. And it sure will be like a breath of fresh air between messages with all the bells and whistles.

Clear subject lines

Knowing how to embed video, images and GIFs in the content is half the success. The text itself should be interesting and engaging and start with a great subject line. Remember that your emails should be targeted and targeted at a particular problem, need, or user category. And the best way to emphasize it is to create a great subject line.

We recommend writing it only when the email is created. So you already have the main points and only need to fit them into 65 – 70 characters. The subject line should be clear, interesting and direct.


If you want to boost the conversion, always keep the personalization of the emails in mind. You all want to feel valued and taken into account, so use this desire to move forward. The easiest way to personalize emails is to put names in subject lines. But if you want something more advanced, try the following tools:

  • Send emails depending on location for perfect timing,
  • Feature goods similar to those that the users have searched or ordered,
  • recommend related goods and services,
  • Remind the items left in the cart,
  • Send personalized promotions based on nationality, gender and age.
Source: Unsplash

Including incentives

If you want your email campaign to be a success, don’t forget to create incentives. Find out what the target audience wants and propose it. The most efficient strategies include limited time offers, scarcity of certain products, freebies, refunds, trial periods, loyalty promotions, VIP managers, and so on.

dark mode

One of the hottest digital marketing trends for 2021 is the dark color scheme. You can notice this mode in Slack, Telegram, Facebook Messenger and other popular products. Dark mode is also used in hundreds of email templates, regardless of subject and design. Here are some of the reasons users love it:

  • The dark interface provides a more personal and intimate experience
  • It’s easier on the eyes
  • It improves the readability of the content
  • Dark mode reduces screen brightness, resulting in longer battery life

Get the most out of your newsletters

The marketing strategy has evolved considerably over the years. Today, emails are used not only for business correspondence, but also for storytelling, communicating with the public, and sharing observations. They intermingle with newsletters and are the foundation of any marketing plan.

Providing the public with industry-related news, updates, and tips is a great way to add value. Add several trusted sources and a personal story and the readers will be thrilled!

Here are a few tips for creating compelling newsletters:

  • Provide unique information that cannot be found on your website, blog or social media,
  • Know your focus i.e. the audience you are writing for,
  • The content should be simple but memorable,
  • Add a snippet on social media to grab attention,
  • Use third-party content, such as links and quotes,
  • Discuss trending topics.
get the most out of your newsletters
Source: Unsplash

Show appreciation

Showing customers that you are on their side and value them is one of the best ways to build loyalty and trust. Don’t forget to send thank you emails after a purchase, birthday greetings, and other gratitude messages. In times of the pandemic, many companies are creating unique emails to frontline workers and doctors to show appreciation. This is a great example of an inverted pyramid method where personalization makes readers want to click right away.

Choose the right builders and templates

There is no need to create all emails from scratch. Fortunately, there are many builders and template databases out there, even if you’ve never worked with email marketing before. But remember that you must have written content before using a template. Trying to squeeze the text into a selected layout will end in disaster.

Using email builders, you can customize the letters in any way you can and get your message across in a clear and appealing way. And the best part is that you don’t need any coding skills as most builders just need to drag and drop the elements.

Privacy and security

To make email campaigns shine, it’s not enough to use appealing templates, keep track of your KPIs and buy the latest software. You also need to convince users that their data is protected. Tell them how you use the information collected and what encryption technologies are used. Remember to inform the customers if any changes to data privacy are considered in the future. In addition, make sure that you can easily unsubscribe from the newsletters.

Work on the CTAs

We’ve already discussed why subject lines are so important above. Now is the time to talk about another crucial element: call-to-action or CTA. We recommend using it in every single email, whether you’re providing a news feed or introducing readers to a new product.

Keep the following in mind as you work on your calls to action:

  • They should be placed across the full width and aligned in the center
  • Make the CTA text and button stand out from the rest of the text
  • The CTA must be large enough to notice
  • Add a secondary call to action for readers who missed the first one
Source: Unsplash

Final Thoughts

2021 is a year of many challenges and opportunities, and companies must move with the times not only to stay afloat, but also to stand up to the competition. If you want to get into the customer’s inbox and drive conversion, use the tips discussed above. We also recommend using email marketing software to create newsletters and include polls with the letters. Remember that a good strategy is one that consists of multiple tools and approaches.