Dive deep into Shopify 2.0 to empower customers

Last year, Shopify Unite 2021 announced its biggest, boldest update yet, the new Shopify 2.0 store. Not only has this news taken the tech industry by storm, but it has also opened Pandora’s box of creative possibilities for Shopify users.

What is the Shopify Online Store 2.0?

Creativity is paramount with this update, and since it’s a lot to handle, Blue Door will outline what all the Shopify terminologies mean using an example that almost anyone can relate to: redecorating a house.

Imagine an empty room, this is your page. Now imagine the general design direction you want to follow; the aesthetics, the paint – this is your theme. Next, let’s decorate this room. Think of Meta Fields as furniture.

Pieces of carefully selected furniture that you can move wherever you want. Finally, think about all the cool gadgets you can add to your new Pinterest-worthy room. Your smart systems, electronics, all additional matters.

These are your apps.

Pretty cool right? Now duplicate this for an entire house. And not just any house, your dream home. A dream home that doubles as your business and your livelihood. Still cool, but a lot of work. And don’t worry if you don’t have the capacity to handle it. Blue Door yes, and Blue Doors Real good at it.

Well, back to it. Such as As mentioned above, customization is paramount with this update. It opens up new opportunities for creatives to not only customize their websites, but also build themes, apps, and integrations that act as plug-and-play solutions with no code.

Endless updates mean endless possibilities, and Blue Door’s creative team couldn’t be more excited to use their Shopify experience to build your store’s framework for success.

Not only does your store have the essentials like responsive web design, SEO optimization, SKU infrastructure, and seamless navigation, but Blue Door can also improve your composition strategies and design a website that aligns with your brand message.

This will give you the structure you need to ensure the future success of your website and business.

Primary components from Shopify 2.0

The new Shopify 2.0 Store update can be broken down into three main components: Themes (aesthetics), Meta Fields (furniture), and Apps (cool technology add-ons)


Essentially, there’s still the easy-to-use theme editor for Shopify. However, the actual theme templates have sections on all pages, collections, and products!

In the past, Shopify themes had moderate flexibility when it came to customization with small workarounds that developers could use to embellish cookie cutter themes. Limit creativity.

Fast forward: Themes are much more modular. Users get a lot more control when it comes to page positioning and content. Shopify users can create more innovative themes, while developers can focus on creating new, content-specific sections, and designers can make the whole thing move purposefully.

This allows your store to be as unique as your product.

When identifying which theme is right for you, try to stick with the new 2022 themes as the template library will contain both new and old designs. Some designs to look out for are the following:


Shopify’s Metafields allow you to add additional information boxes related to your products, variants, collections, customers, orders, and more to your store’s pages. Just like furniture in a room. For example, different delivery options on your checkout page.

Shopify gives you great data storage in your store management by default, but that’s common for all stores. That’s why Shopify 2.0 Metafields allows you to store unique data about each item you want in your store, which can vary by product and by page.

This makes it possible Blue Door’s store is running faster than before, which in turn supports usability for the customer.


With great apps come great responsibilities. Not only are there more applications with Shopify 2.0, but app developers can now upload their applications directly to the Shopify Online store with themed app extensions.

Application blocks can be added, removed and configured directly from the theme editor without touching any code. This means that uninstalls are also cleaner, meaning that the ghost code is automatically removed to avoid future conflicts and app installation issues.

To put you on the right path, here are some of the best applications Blue Door can be seen in 2022:

Back in stock by SureSwift Capital

Back in Stock streamlines the alert process for customers requesting items that are out of stock. When you restock products, waiting customers are immediately notified by email or text to bring them back to your store and complete their purchase.

Lucky Orange from Lucky Orange

Lucky Orange is a very user-friendly website analysis tool. Customers use Lucky Orange to prevent cart abandonment and increase conversion rates in Shopify stores.

Store Channel by Shopify

The Shop Channel is your control center for managing and optimizing the Shop app. Enable Shop’s ecosystem of features, create your brand experience, and track Shop’s performance.

Offset App by Shopify

Offset calculates the total emissions generated by your shipped orders, thus calculating your offset costs. If you want to neutralize your shipping emissions that contribute to climate change, this is the app for you!

Templated Shopify Web Development services allow you to partner with an agency that knows exactly what they’re doing for a fraction of the cost of a full-featured web development.

Basically, the Shopify 2.0 update is designed to unleash creativity and streamline design. This is also important for Shopify stores outside of the ecommerce space.

As this becomes more common as Shopify improves on its platform capabilities, Blue Door sees landing pages, NFPs, and portfolios beautifully built on Shopify every day. Interested?