How much have you changed your SEO strategy in recent years? Many companies struggle with search engine optimization and getting the results they want because they don’t develop their strategy or accept that the times on the internet are changing.
Indeed, SEO has changed a lot over the years and it is important to keep up with trends. After all, if you don’t adapt, it will affect your business.
Let’s take a closer look at how search engine optimization has evolved and what changes you should be aware of.
Google’s algorithm is always changing
If you have been using the same SEO strategy for years, you will now feel the effects of it. Google always adapts and changes its algorithm.
The focus is on delivering a better experience for their users. Here are some trends that you should be aware of so that you can update your SEO strategy.
Quality content is prioritized
There was a time when Google ranked you based on how much content you had. It didn’t matter how badly pages were written, how many keywords you used, or even whether the content was unique.
Well, a lot has changed over the years and this is something that your business just can’t do anymore. Instead, there is a focus on quality content. In other words, every business needs to create compelling, unique, and insightful content if they want to rank well on Google.
This is not easy, so it can be useful to work with an experienced team like ClickSlice. SEO agencies stay on top of algorithm changes and have the experience to write quality content.
They can get results for businesses and this may be an option you want to take if you are not a writer or know enough about SEO.
Keyword stuffing will be penalized
Did you fill your content with a lot of keywords because you thought it would help you rank better on Google? This was indeed a tactic that many companies used. However, this is no longer accepted and Google does not reward this kind of black-hat SEO strategy.
While keywords are still important, the focus is now on using them in a way that adds value to the content. They should be placed naturally and not overused in text. Otherwise you could be penalized by Google and it could push your website down in the rankings. This is the last thing you want.
Local SEO is essential
One thing you definitely want to be aware of is that local SEO is very important right now. More people in particular want quick and relevant information about the environment they are in at that moment.
For example, users use their mobile to go to Google places in their city or town. This means your business needs to optimize content for local SEO. This can mean using local SEO keywords, as well as optimizing and updating your Google My Business profile.
Zero Click searches are popular
Have you heard of zero-click searches before? This means that people are looking for answers on search engines like Google and Bing. But they do not visit any third party website.
They simply pull the information they need from the results page. Zero click searches are now so popular that you need to make sure your SEO strategy takes this into account.
In general, you want to optimize your entire website to work with no-click searches. Again, this can be complicated and something that an SEO agency can help with.
Quality backlinks are important
If you know the basics of SEO, then you realize the importance of backlinks. In other words, you are linking to another website. Well, it’s no secret that search engines like Google are focused on delivering quality to their users.
They want to deliver the best results that fit their needs. Namely, no backlink will do. You need to make sure that your website uses high quality backlinks.
Many websites are guilty of using a lot of links in the hope that they will rank higher and improve their position on Google. However, this is no longer the case.
It’s actually better to have just one high-quality backlink than multiple low-quality links. This is something to keep in mind when creating content.
Mobile optimization is key
More people than ever before are using their smartphones to perform searches. They want information quickly and easily and this means that mobile optimization should be a big part of any SEO strategy. For example, you want to make sure that your website can adapt to mobile screens and has adequate page speeds.