Is it time to refresh your website?

A website is one of the critical things that represent your business. It can be one of the first places where the customer or other companies know about your product or service.

There are many benefits to having a website. This makes the website accessible to customers anytime and anywhere. Outside office hours, customers can view your products or services, check prices or get to know your brand.

It leads to customers getting all the information they need in one place without the need for any other interaction from your company. Having a well-optimized website saves your business time and leads to a better customer experience.

Some companies develop websites themselves, but our recommendation is to use a web development agency. It will save you time, complications and other efforts to invest in developing your business plan.

We all understand that a well-balanced website is essential. However, the website needs to be constantly updated to best represent your business.

So what is the website refresh and what are the key indicators that it’s time to refresh your website?

A website refresh is relatively like upgrading your apartment or just one room in it. You don’t start building your house from scratch. However, maybe your aesthetic taste has changed and it no longer represents you as well as it used to.

The same can happen to your website. Your company’s goals, products, or services may not have been the same as they were when you first started the business.

Not every website is the same. Some need to be updated more often than others. It depends on many different factors, such as the purpose of your business and the number of products and services it offers.

It is essential to keep in mind that revamping your website does not mean redesigning it. It is a much simpler process compared to redesigning. Redesigning the website can take some time and does refer to more complicated changes. Where refreshing the website may mean changing the fonts or updating the content.

You may be wondering when is the right time to refresh your website. It is recommended to restore your website annually. However, a few indicators can help you determine the right time to refresh your website sooner or later.

Key indicators to refresh the website as quickly as possible:

  • Your bounce rate is above average. It’s one of the best indicators that your website may not best represent your brand. Let’s say customers click on your ads but leave your website. It may indicate a bad user experience. There are many different websites to help you identify the specific areas for user experience improvement.
  • You won’t get as many conversions as you used to. This indicator is tricky. It can lead to a number of different problems, but your website could be one of them.
  • Your website looks dull compared to the competitor’s website. Keeping up with competitors and making changes relevant to the current market is always the best method.
  • Your communication is not effective. Therefore, the website is one of the most important tools to represent your company to the customers. Social media is great, but it always leads to the website. If your website is not up to date with your social media strategy, then “Houston, we have a problem”.
  • Your products or services on the website do not match those you offer, and the product selection is not updated. It is even more important to have a store on your website. It is crucial to update your inventory on the website.

If you’ve noticed these or other signs, it may be time to refresh your website. There are a few easy ways to refresh your website without having to invest a huge budget:

  • Update your services or products on the website if they do not match the current ones;
  • Update images of your products, services or team;
  • Choose a new font to give your website a fresh look or rearrange the sections on the page;
  • Change the colors of your website to give that fresh new look;
  • Updating landing pages can make them easier to navigate.

These are just a few things that can be done quickly. Making even these small changes to your website will improve the performance of your website. Having products and services up-to-date can increase your sales.

You also inform your customers about new products that are available. Updating images on your website is always a good idea. It’s always nice to see who is behind the work of a great company.

Finally, changing or adding new fonts and colors to the landing pages can positively impact your customers. A new look can be more appealing, easier for your customer to navigate, and improve the user journey. However, when in doubt, it is best to consult a web development agency.