Gwen Stefani launches her makeup brand ‘GXVE Beauty’

Gwen Stefani is all set to drop her beauty line that has been dubbed ‘GXVE Beauty’. The pop star is not the first to launch a beauty line. In the past, many celebrities like Ariana Grande, Lady Gaga, Selena Gomez and Kylie Jenner have also launched their beauty brands.

When Stefani started working, she didn’t choose a makeup artist to do her makeup, but instead learned to do her makeup. The ‘Voice’ judge has previously stated that she did her own makeup for interviews, music videos and performances. Isn’t it amazing how Gwen has nailed almost every look of hers in the past?

During her music career she has never been afraid to experiment. She dyed her hair blue, went for braces, and then ended up with the signature move. Yes, her bright red lipstick became her signature move in a flash.

What does Gwen Stefani say about GXVE Beauty?

While interacting with WWD, the singer said, “People have asked me all my life, ‘What color lipstick are you wearing?’ That was the most important question I’ve had in my entire career…and I would never tell people what color I was wearing, never I don’t know why but I think I was probably meant to do this one day .”

She added, “There’s no one else that comes close to being more authentic about makeup than me when it comes to creating a line because that’s what I’ve been doing all my life.”

Check out Gwen’s announcement for the beauty line below:

The 52-year-old took to her Instagram to share the exciting news about her makeup brand. “GXVE BY GWEN STEFANI. the next chapter starts on March 3 at @gxvebeauty & @sephora. 💋 gx,” she captioned the video.

The ‘Hollaback Girl’ is also known for being a great entrepreneur. the singer also launched a fashion label LAMB in 2004. In 2007 she released her first fragrance L by LAMB. She later relaunched her LAMB brand with a line of eyewear.

Which products are included in GXVE Beauty?

Several products will be part of Gwen’s makeup collection and those are pencil eyeliner, an eyeshadow palette, primer and how could we forget the lipstick. Gwen’s lipstick is always on point. The lipstick will be available in matte, liquid and satin formulations.

The price of the products may differ per product. The cost of the products can range from $28 to $48. The best thing about these products is that they are cruelty-free, vegan, and meet Sephora’s clean standards.

When will GXVE Beauty be launched?

For all the makeup lovers out there, here’s a treat for you. Gwen Stefani will drop her products on the makeup brand’s official website on March 3, 2022. GXVE Beauty’s products will also be available at Sephora stores beginning March 10.

We will all finally be able to discover the secret behind Gwen’s perfect red pout. Let’s count down the days until GXVE Beauty is out.