Forget about teasing, suspicions and leaks. Samsung’s own leadership has written a blog post boosting the anticipation pump for multiple foldable devices that can push “the limit of what’s possible”, and will be launched during Samsung Unpacked on August 10.
In an editorial posted late on Wednesday (opens in new tab) captioned: “The mainstream moment for foldable smartphones is here,” said Samsung president Dr. TM Roh that after seeing 10 million foldable devices last year (or 9 million (opens in new tab)depending on who you ask), “we’re reaching the point when foldables are rife.”
Samsung now plans to help ensure that spread with new foldables — he won’t name them — that the company will unveil on August 10.
It’s safe to assume that Roh is talking about Samsung Galaxy Fold 4 and Galaxy Z Flip 4, or at least an iteration of those two foldable Android phone designs. But it’s also possible that Samsung will make a few jumps on the names, perhaps adding something like “Ultra” to one of them.
Big changes or boasting
There’s also the possibility, at least based on Roh’s language, that these new devices could also push the boundaries of foldable design. As Roh points out, “This year we’ve made progress in every detail and opened up the new experiences enabled by these behavior-changing devices.”
However, there’s also a chance that the Z Flip, a more foldable palm, and the Fold 4, a smartphone that folds out into a small tablet, could merge a bit, with the Z Flip talking about some of the Fold’s productivity features and the Fold 4 gets a bit more of the Z Flip’s design panache.
Roh writes, “I can’t wait to show you the potential of our new Samsung Galaxy foldable devices as the ultimate tool for both productivity and self-expression. Now you can do more than you ever thought possible, all at once, in one device.”
As for what to expect from a new Galaxy Fold 4, most of the rumors point to improved screens, more cameras and a redefined hinge. On the front of the Z Flip 4, the changes may be less extreme, although there could be a new camera below the fold.
Roh’s post certainly seems to promise more than that, but it may also take a bit of marketing nonsense to build excitement for what we suspected was always coming.