iPhone 14 Pro price hike now looks like a lock – here’s why

With Apple soon to launch the iPhone 14, one of the biggest questions is whether it will hold the same price tag as the $799 iPhone 13. Sadly, all four iPhone 14 models could see a price hike, and it could be thanks to the iPhone. 14 Pro gets a major storage upgrade.

Analyst Ming-Chi Kuo estimated Apple’s next-generation flagship phones will see an average sales price increase of 15% over the iPhone 13. He claims this will be due to the iPhone 14 Pro and Pro Max price increases and higher shipping ratios. This isn’t good news for customers looking to upgrade, but we may see a storage increase as a result.

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While Kuo doesn’t specifically list exact prices, with the $999 iPhone 13 Pro and the $1,099 iPhone 13 Pro Max, we could see those prices rise to over $1,099 and $1,199, respectively. However, since the Pro models are the only ones to receive a storage upgrade, this price increase may not affect the standard iPhone 14 models.

This isn’t the first time we’ve heard of a price hike. Industry insider TheGalox_ op Twitter teased the price tags of the iPhone 14 Pro and Pro Max models, namely $1,099 and $1,199. In addition, Wedbush Securities’ Dan Ives also claimed that we will see a $100 increase for the iPhone 14 series, meaning the iPhone 14 could cost $899. “Prices have risen across the supply chain,” Ives told The Sun. “Cupertino must pass these costs on to consumers with this release.”

Storage space iPhone 14 Pro

As TrendForce reported in June, iPhone 14 Pro models could start with 256GB of storage. That’s a significant jump from the 128GB starting storage of the iPhone 13 Pro models, though it’s still available with the 256GB upgrade.

Since the report says it’s “TBD”, we may not see a storage increase after all. However, there are other reasons why the iPhone 14 Pro lineup could still see a disappointing price hike.

(Image credit: TrendForce)

A recent display leak indicates that the iPhone 14 Pro screens are getting an upgrade to an M12 OLED. Additionally, Kuo believes we will see a 48MP primary wide-angle camera. Not to mention the next-gen A16 Bionic and the always-on display.

There’s a lot to look forward to with Apple’s iPhone 14, which is expected to release sometime in September. However, a price increase wouldn’t sit well with potential buyers, especially if it’s a $100 price increase. In addition, Kuo also believes that only the Pro models will get the new A16 chip and pill-shaped cutout, so a price increase for the regular iPhone 14 models doesn’t sound too fair.