Never one to shy away from brand collaborations, Samsung has teamed up with Starbucks — no, not the Battlestar Galactica character — to release a new line of phone and earbud cases.
Made from an “eco-friendly material”, the phone cases will be for the Galaxy S22, S22 Plus and S22 Ultra, as reported by 9to5Google (opens in new tab) who translated the original post from Korean (opens in new tab)† The cases reflect Starbucks art style as it is inspired by the company’s branding. Certain items are for certain phone models because they take their respective hardware into account.
The Galaxy S22 and S22 Plus will share two cases inspired by the aprons worn by the baristas. Yes really. One has a simple Starbucks logo, while the other has a slogan that reads ‘Count Stars in Your Galaxy’. the S22 Ultra has two cases with extra holes for the phone’s camera lenses. Both have a back tire: one is a caricature of the company logo and the other has a fake receipt.
In addition to the phone cases, Samsung and Starbucks have designed two cases for the Galaxy Buds 2. The first is a fairly plain-looking green case with the Starbucks logo printed on the case. The second case is much cuter: it looks like a coffee mug, complete with latte art.
It is unknown if the collaboration will ever be released outside of South Korea. The line-up will be launched on June 28 via Starbucks Naver Store (opens in new tab)† 9to5Google reports that the drop will be limited, so if you have a way to ship them, act fast.
We did ask Samsung if there is a possibility of the lineup launching internationally and what exactly “eco-friendly material” is, but we got no answer to either question. It should be mentioned that the S22 Ultra has similar housings (opens in new tab) made of silicone with a strap on the back. This silicone material is called environmentally friendly.
As mentioned before, Samsung has a history of launching playful collaborations. For example in May, Samsung launched a special edition charging case for the Galaxy Buds 2 in the form of a Poké Ball. The unfortunate truth is that many of these collaborations do not leave South Korea.
There are those who go international like last year Galaxy Watch4 collaboration (opens in new tab) with luxury brand Maison Kitsuné and de Galaxy S20 Plus BTS Phone as of 2020. But for whatever reason, in 2022 Samsung has been stingy about releasing collaborations abroad.
Whatever their reasoning, we hope Samsung launches the adorable coffee cup outside of South Korea. If you’re interested in other cool collaborations, we wrote about China gets a Naruto-style phone†