Samsung’s grand vision for the Galaxy Z Fold 4 and Galaxy Z Flip 4

Earlier this month, Samsung unveiled the latest devices in its range of foldable smartphones: the Galaxy Z Fold 4 and Galaxy Z Flip 4. The new handsets refine the formula, with iterative improvements that add an extra layer of shine, but who are they really for?

Samsung’s shiny launch event would have suggested these are mainstream consumer devices, but with starting prices of $1,899 / £1,699 and $999 / £999, that’s not the case. In reality, the Z Fold 4 and Z Flip 4 are likely to be found in the pockets of two types of users: enthusiasts and professionals.