Sustainability is central to device innovation for this forward-thinking brand

On Day 3 of our time at IFA 2022 (opens in new tab) we took a front row seat at the keynote of Hakan Bulgurlu, CEO of Arçelik. The venue was quite packed and we were looking forward to hearing the vision for solving some of the most pressing challenges facing humanity, along with a new water-saving innovation where everything was meant to be.

Arçelik is the leading global home appliance manufacturer and parent company of 12 brands, including Beko and Grundig. You may have seen some of the best coffee makers (opens in new tab) and best vacuum cleaners (opens in new tab) in the UK are from Beko, as well as major appliances, and Grundig is paving the way for sustainable innovation in Europe with the categories of personal care and home appliances.

It became clear very early in the presentation that the parent company promotes sustainability in their product innovations and production. Heavy statistics were shared such as 40% of global electricity is used by electric motors, air conditioners, refrigeration and lighting, which is a lot of energy for our everyday appliances.

Arcelik keynote speech at IFA 2022

(Image credit: Future)

The new innovation launched, but not yet available to purchase, is the Beko SaveWater line of appliances with a dishwasher and washer/dryer duo.