Vector graphics explained: how to create logos, ads and user interfaces that absolutely stand out

Vector graphics are all around us, providing an important way to convey information visually, whether it’s corporate branding, street signs, or a flyer in a cafe window. But vector graphics themselves are even more fascinating when you look behind the shapes and fonts that together convey a message at a glance, recognizing them for what they really are, and why they are such a powerful tool in any designer’s toolbox.

Before we get into what vector graphics are, let’s shed some light on the two main types of computer graphics: vectors and rasters. Chances are you’re already familiar with the latter thanks to many of the most common file formats — JPEGs and PNGs — that fall into this category. The former is less mainstream but is essential for digital design, with the most common file formats being EPS, AI, or SVG, among a number of other lesser-used types.