Dating back to 2001, VerticalResponse has been around since the early days of the internet and against that background, it’s easy to see that it’s one of the best email marketing services available. Over the years, this platform has enabled more than 1.4 million businesses to move forward with a digital marketing strategy even without the technical know-how.
As we review VerticalResponse’s email marketing services, we’ll examine the pros and cons of this established email campaign software and see how it holds up compared to some of the more recently launched email campaign tools.
Subscriptions and Prices
VerticalResponse has simplified to two pricing plans, Basic, which starts at $11 per month, paid monthly depending on email list size. It supports unlimited email sending, live customer support and unlimited landing pages.
The better plan is Pro, which starts at $16 dollars per month. It brings out all the features of the lower plan and adds advanced reporting, delivery rate assessment, and A/B subject line testing.
There is also a Pay as You Go option as you can buy credits to send emails. The starting price is $25 per 1,000 emails.
At first glance, VerticalResponse’s pricing plans are pretty straightforward, but pull back the layers and things start to get complicated.
While users with the paid accounts can send unlimited emails every month, the price is not static as it increases based on the number of contacts in your account. More specifically, the Basic plan increases to $22 per month once you have more than 500 contacts, $33 per month after you reach 1,000, and so on to 40,000 at a cost of $250 per month.
The Pro plan also works in a similar way, such as increasing it to 10,000 contacts, raising the price to $120 per month. While most email marketing services certainly use a similar pricing structure, there are generally fewer variables.
A key benefit of VerticalResponse is that it offers a 60-day free trial without a credit card, along with discounted rates for nonprofits.
Additionally, the platform also offers a separate paid subscription for advanced surveys for $19 per month, with a limited free tier of the same for more basic survey needs.
VerticalResponse has numerous features to enable users to produce professional outreach emails, organize and run email marketing campaigns and surveys, and A/B test messages to optimize conversions.
Core features include a basic email editor, contact list management system, detailed analytics, automated email blasts, an HTML editor, mobile-friendly email templates, Facebook and Twitter connectivity, an image library, and editable pop-up forms.
Frankly, this would suffice for most businesses, but VerticalResponse kicks it up a notch and has some standout features to make the platform even more appealing. We like the easy-to-use editor that offers time-saving templates, a flexible layout, and pre-formatted content blocks.
For example, there is a Test Kit, which is paid for by email for using VerticalResponse credits. This handy feature lets you preview subject lines, preview how your email will appear on nearly 60 apps, devices, and browsers, and even scan for broken links.
Another useful feature is that VerticalResponse has an easy-to-use landing page builder. This means that in the absence of a website, you can create landing pages to make your emails more credible. It even offers useful tools like SEO optimization, the ability to host it yourself or let VerticalResponse do it for you, and web forms that allow potential customers to enter their email and other details.
The software even integrates with other marketing tools like Salesforce, Ecwid, JotForm, and Magento, among a whole host of others, for cross-platform contact and email list syncing.
In short, VerticalResponse is simple and powerful enough to allow you to perform some very complex digital marketing procedures without any technical knowledge.
When we tried it, we found the installation process quick and easy. It started with entering our email address in the Start Free Trial box on the VerticalResponse home page, and then we were immediately redirected to a standalone signup page.
We then entered our credentials and got instant access to the Getting Started page in the VerticalResponse web app. There are options to follow the requested installation instructions or explore the site independently. Follow the prompts and in no time you will be prompted to create your first email list. If you don’t want this, just cancel the popup and just explore the site manually like we did.
For creating emails and landing pages, the steps are very simple – with quite professional results. Those new to email marketing will feel comfortable using this interface with a minimal learning curve.
The VerticalResponse interface is quite clean, simple, which makes it very easy to navigate. Tabs are divided into two levels: the top one with Messages, Contacts, Forms, and Surveys, and below is Upload New List, Create Login Form, Create Segmentation or Subgroups, and Create Landing Page.
This thoughtful layout is organized and ensures that all important functions are easily accessible. This makes the entire process, from creating a custom email template to sending it, as simple and time-saving as possible.
Adding contacts can be imported individually or in bulk. This process is quick and easy and once the contact details are added it will be displayed immediately.
It took a lot of digging to get some information about how VerticalResponse protects the data it processes. Frustratingly, we couldn’t find any references to security on its website.
To finally find out, we had to do a Google search. This question led us to an obscure, dateless post on the VerticalResponse help site regarding the company’s proposed migration from Secure Sockets Layer (SSL) to Transport Layer Security (TLS) to mitigate SSL cyberattacks.
For out-of-hours information, support is available via email, but don’t expect an immediate response.
You can access help and support during the session by selecting the question box in the top left corner of the screen. There is the option to choose help for the page you are on, a useful function, or consult the full index. In either case, you will be redirected to the VerticalResponse Help Center.
This standalone website certainly has a lot of information and is well organized, but we found some categories, such as A/B testing, to be a little light on articles. Still, there’s plenty of content, like “Create a list of non-responders” and “How to add a popup to a landing page.”
VerticalResponse has live chat for a paid plan, but they only operate Monday through Friday from 8am – 4:30pm CST. When we submitted our inquiry, Kimberly C, a live support representative, came within about a minute and gave us our answer efficiently, and also wished us a good afternoon. We couldn’t find any phone support.
VerticalResponse arguably offers good value for money on the lower end of its pricing plans. However, as the contact increases, the price quickly increases. That’s why GetResponse might be better suited to a growing business, with a basic plan starting at $15.58 per month for 1,000 contacts.
Yet another industry veteran is AWeber. This service is similarly priced and also aims to simplify email marketing, but we prefer VerticalResponse because it offers a much wider range of features.
VerticalResponse is feature-rich and great for new users who are unfamiliar with digital marketing strategies. That said, even established companies with tech-savvy employees will also benefit from usability, saving time and money on marketing campaigns.