Why the Sony Bravia XR chip represents a revolution in TV image processing

Sony has announced its lineup of Bravia XR TVs for 2022 and beyond, and we’ve already named the flagship Sony Bravia A95K an “early frontrunner for screen of the year.”

It features a next-generation QD-OLED panel for enhanced color and brightness, OLED’s signature perfect contrast, and advanced gaming features such as VRR and Auto Low Latency. But from a technical perspective, the Cognitive Intelligence Bravia XR custom chip is arguably the most interesting Sony Bravia A95K feature of the lot.